On March 20th, at the Agustín de Betancourt Auditorium in Madrid, the Eighth Insurance Customer Experience Congress took place, an event organized by ICEA and sponsored by Iris Global. During this day, prominent experts and leaders from various sectors gathered to explore the challenges and opportunities in improving customer experience. From the evolution of customer-centric strategies to the integration of artificial intelligence and automation, each session provided a comprehensive insight into how companies can adapt and thrive in a constantly changing business environment.
Elvira de la Cruz, Director of Market Studies and Communication at ICEA, acted as the master of ceremonies and inaugurated the congress with an opening speech emphasizing the importance of understanding customer emotions at every stage of the Customer Journey. She emphasized: "It is important to study what the customer feels at every moment, analyze their emotions and then be able to provide products that give them two crucial emotions for insurance customers, peace of mind and satisfaction."
The congress concluded with a round table moderated by Macarena Martínez, Customer Experience Manager at Iris Global, where Andrés Carrillo, CEO of KUIKO; Ronald Hemmings, CMO of Durcal; and Guilherme Barreto, VP Business Development at Automaise, participated. The participants explored how startups are innovating in customer experience and how these approaches could be used in the insurance sector.
Can we help you?
Teléfono
Llama 917 700 710